Food & Beverage

Why Food & Beverage Brands Are Re-Evaluating Transparency

• Consumers Want Proof, Not Promises
  71% of global consumers say they’re more likely to buy brands that provide traceability (IBM + NRF, 2023). Labels like “organic” or “single-origin” now demand evidence.
• The Rise of Food Fraud
  The global cost of food fraud is estimated at $40–50 billion annually. High-value categories like olive oil, honey, wine, and supplements are frequent targets (Source: FDA, OECD).
• Regulations Are Tightening
  The EU Digital Product Passport initiative and the US Food Safety Modernization Act (FSMA) 204 rule are driving mandates for full ingredient and supply chain transparency.

The Gap: Stories That Can't Be Verified

1. Claims Without Context
   Terms like “ethically sourced” or “handcrafted” often lack traceable links to the actual supply chain.
2. Invisibility in Retail and Resale
   Once a product leaves your control - whether through a distributor, D2C shipment, or export - your story and quality assurance get diluted.
3. Lack of Accountability After Consumption
   In the case of recalls or ingredient disputes, proving origin, batch, and testing status is often a costly manual task.

QED Vault: Turning Every Product into a Verifiable Proof Point

QED Vault embeds a Digital Product Passport into each product’s packaging or tag. From seed to shelf, and from first sale to second-hand marketplace (e.g., luxury wines, aged cheeses), the product’s history, certifications, and sourcing data stay intact and scannable.

With QED, food & beverage brands can:

• Show origin, batch, processing, and expiry data in real time
• Embed lab test results or sustainability certifications
• Register every product and allow customers to verify it instantly
• Automate recalls, freshness alerts, or loyalty communication

Curious how Digital Product Passports work in F&B?

Book a 15-minute walkthrough with QED Vault

From Ingredients to Integrity - A New Layer of Trust

Digital Product Passports don’t just meet regulatory needs - they elevate the entire customer experience:

• Highlight sustainable practices (carbon footprint, fair trade sourcing)
• Create interactive journeys (“meet the farmer”, “trace your cacao bean”)
• Connect resale channels for wine, rare tea, or aged food assets
• Simplify audits and recalls with digitised lot-level data

Real Results for Brands That Make Traceability Tangible

Brands adopting QED Vault in F&B have achieved:

• Over 65% increase in consumer trust scores (via post-purchase surveys)
• Faster resolution during safety audits and recalls (by 80%)
• Differentiation in crowded D2C and export markets
• New loyalty behaviour through trace-based storytelling and engagement

You’re already investing in quality. Now it’s time to make it visible, verifiable, and ownable.

From Label to Legacy - Make Every Product a Data-Driven Promise

Consumers today reward transparency. With QED Vault, your products don’t just speak for themselves - they prove themselves.

Ready to Turn Every Jar, Bottle, or Pack into a Passport of Trust?

Book a QED Vault demo for F&B brands today